2014 Sales Trends on GunBroker.com

Seasonality of Firearms Sales (infographic, click to see larger version)

While it’s common for firearms sales to experience seasonal trends for brick-and-mortar retailers, GunBroker.com’s sales are steady. If you divide 100 percent of unit sales by 12 months, 8.33% of annual sales would occur in each month. GunBroker.com’s range is only 7.56% to 9.88%, so its numbers hold exceptionally steady through all seasons. Compare your seasonal sales chart to GunBroker.com’s, and you can discern when to list firearms that may be on “off-season” in your store.

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