March 29, 2024
Grow Your FFL Business

Critical Considerations in Building Your Social Media Plan

The 2014 Social Media Marketing Industry Report proves social media marketing continues to grow for any business that “sells.” For

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Grow Your FFL Business

Davenport Guns: Women’s Work

You’ve heard the hype: women are the new shooters … females are the fastest growing demographic in the firearms industry.

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New Releases

Ruger Helps Dealers Reach New Generation

Ruger is an industry leader when it comes to its own social media marketing efforts and supporting those of its

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Uncategorized

They’re After Our Bullets

While the focus appears to be on hunting, the underlying initiative is to create shortages and make all ammunition beyond

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Grow Your FFL Business

Social Media Crosshairs: Targeting Your Strategy

Facebook, LinkedIn, Twitter, YouTube, Pinterest, Instagram, Snapchat, Flickr, Vine, WordPress and beyond! Will it ever stop? Technology and creativity are

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Grow Your FFL Business

No Train, No Gain

Let’s get straight to the point. If you’re not completely, effectively, and immediately training your employees, you’re leaving lots of

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Grow Your FFL Business

Training the Art of Listening

With the approaching summer months, the inevitable second- and third-quarter slowdown is in sight. While the slowdown presents some challenges, it

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Grow Your FFL Business

Target Shooting’s Powerful Impact

Target shooting season is here! With warm weather in place across the country shooters will be out in record numbers! Did

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Grow Your FFL Business

Today’s New, Female Shooter – “How Can You Sell To Me?”

Many of us have suspected intuitively and now know (with the most recent NSSF study) that the number of women

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Grow Your FFL Business

Female Perspective from Behind the Gun Counter

Active outdoorswoman, Dawn Walrath, has nearly 20 years of experience in the retail sporting goods industry. Her journey into the

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