July 4, 2025
Whether it’s a hurricane, fire, burglary, medical emergency, range accident or other type of disaster or incident that compromises your ability to operate your business, having a crisis management plan in place should be a top priority for your FFL.
Grow Your FFL Business Marketplace Intelligence Sights on Success

Managing Your FFL After a Crisis Hits

By John Bocker, NSSF Security Consultant Team Member Whether it’s a hurricane, fire, burglary, medical emergency, range accident or other

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Superfans are the ones who fit your target demographic perfectly. They buy your product, match your page’s topics and interests with their topics and interests and share everything you post to their friends’ feeds, which also match your page’s topics and interests.
Grow Your FFL Business Marketplace Intelligence Sights on Success

Social Media’s Superfans—Growing Your Brand for You

By: Hannah Stonehouse Hudson The most successful social media accounts are the ones that find, engage and cultivate their superfans.

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Some stores are hyper-aggressive about buying and reselling used firearms, while others take a more passive approach and some avoid this category entirely. In general, used firearms can be one of, if not the, most lucrative categories in the firearm retail industry.
Marketplace Intelligence Sights on Success

Overcome the Conundrum of Selling Used Firearm

By: Hank Yacek, Point of Impact Range & Retail Consulting In the world of firearm retail, no question has a

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Monitors today are sleek and lightweight in design and integrate easily into almost any retail environment, and many have the added bonus of being able to provide digital signage, promotional and special event advertising and branded messaging.
Marketplace Intelligence Sights on Success

Security Camera System and Public-View Monitors

By: John Bocker Making your store security visible to all has benefits. Most FFLs wisely invest in closed-circuit security camera

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Fuel the Fire! Get creative, feed your tribe the content they love and be consistent with your social media interactions—sales may be booming right now, but doing this kind of marketing work to build long-term relationships with people who love what you love is what creates profits now and for years to come. Join the FFL GunBroker Network on GunBroker.com
Grow Your FFL Business Marketplace Intelligence Sights on Success

Social Media Efforts

Fuel the Fire—Why Your Social Media Efforts Now Will Reap Future Benefits By: Karrie Christen The year 2020 will go

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Taylor's and Company Full Size Tactical model features a combat hammer, skeletonized trigger, ambidextrous safety, and extended beaver tail to add to the safety and comfort of this pistol.
New Releases

Taylor’s & Company Adds New 10mm to their 1911 Family

Introducing Taylor’s & Company FS Tactical The Taylor’s & Company FS Tactical, a beautiful, modern iconic design that’s great for everyday

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Photo Courtesy of The Safariland Group®- The SafariVault’s design reduces flex and increases crush resistance to safeguard the ALS™ mechanism.
New Releases

Safariland’s New Family of Duty Holsters, SafariVault™ Now Shipping

Offering the most adaptable design for use with optics and lights, the Safariland Group® SafariVault™ holster is now available for purchase

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Taylors and Company 1875 Outlaw Revolver.
New Releases

Taylor’s & Company Introduces 1875 Outlaw Revolver in 9mm

The new Taylor’s & Company 1875 Outlaw 9mm Revolver is a faithful reproduction of the 1875 Remington® single-actions, which kept

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Grow Your FFL Business

NSSF Webinar: Retail Guru Paco Underhill

The NSSF teams up with Paco Underhill to offer a webinar on “The Science of Shopping” for firearms retailers, offering

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Grow Your FFL Business

Tips on Responding to a Gun Store Burglary

Reprinted from nssfblog.com with permission from the National Shooting Sports Foundation  July 20, 2016  By John Bocker, NSSF Compliance Consultant and Security Team

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