Beat the Heat: Helping Customers with Summer Concealed Carry
Help customers master summer concealed carry with the right pistols, holsters, gear and tips to stay comfortable in hot weather.
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Industry Snapshot
New Releases
Why Retailers Should Stock the Heritage Badlander Nickel
With classic appeal, competitive pricing and eye-catching design, the Heritage Badlander side-by-side is a smart play for dealers.
New Releases
Why Dealers Should Carry the New CZ Shadow 2 Carry in 2025
The all-new compact CZ Shadow 2 Carry delivers race-gun performance in a size and price point perfect for your EDC
Industry Snapshot
New Releases
Rossi Brawler: Rifle-Caliber Handgun That Sells on Sight
This single-shot .223/.300 BLK pistol deserves a spot in your case, as it provides impulse buy and upgrade opportunities.
Industry Snapshot
New Releases
Stock It, Sell It: Rossi’s LWC Is a Dealer’s Dream in .300 Blackout
The Rossi LWC is a feature-packed, affordable and easy to pitch rifle to a wide range of customers looking for
New Releases
SDA Arms MAC IX–Dealer-Ready; Built for Performance and Profit
Discover the MAC IX – a compact, a 9mm PCC featuring AR-style controls, MP5 mag compatibility and aluminum construction.
Industry Snapshot
New Releases
Springfield Armory Kuna: Profitable Addition to PDW Lineup
With new gun sales remaining lower than average, stores need to stock the guns that do sell, like the Springfield