Partnership brings dealer verification and automated transfer workflows to GunBroker.com while maintaining consistent compliance practices
GunBroker.com and Master FFL today announced a new offering focused on improving the efficiency and accuracy of the firearm transfer process for Federal Firearms License holders receiving transfers from the GunBroker.com marketplace.
As part of this cooperative effort, GunBroker and Master FFL are encouraging Federal Firearms inteLicense holders to claim and manage their dealer profiles within the Master FFL platform. By maintaining current license information, transfer preferences and contact details, dealers can help support more accurate inbound transfer data and reduce common follow-up issues associated with marketplace transactions.
Claiming a profile allows FFL holders to present consistent, verified information to buyers and sellers, helping set clearer expectations around transfers and communication. This step supports more efficient coordination while preserving dealer control over business practices and compliance requirements.
This collaboration integrates Master FFL’s dealer verification and transfer workflow tools directly into the GunBroker marketplace experience. The goal is to reduce friction by creating a more streamlined path from purchase to transfer. This is achieved by reducing manual steps, improving data accuracy and supporting consistent compliance practices for licensed dealers receiving transfers.
For FFL holders, the partnership is intended to deliver cleaner inbound transfer information, fewer follow-up requests and clearer communication between buyers, sellers and receiving dealers. By relying on a continuously maintained dealer database and automated license input and verification, the process aims to reduce administrative burden while supporting lawful transfers.
“Our focus is on improving the experience for licensed dealers who play a critical role in every firearm transaction,” said Allen Forkner, Vice President of Public Relations for GunBroker.com. “This partnership will lead to solutions for more efficient transfer workflows while maintaining the standards of compliance and accuracy our marketplace requires.”
Master FFL’s platform is designed to verify dealer information and automate key steps associated with firearm transfers. Through the partnership, GunBroker users will benefit from obtaining access to a more structured FFL selection and transfer process that emphasizes accuracy, transparency, and predicable dealer workflows.
“FFL dealers are at the center of regulated commerce in our industry,” said Jeff Bridges, CEO of Master FFL. “Working with GunBroker allows us to support dealers with tools that help simplify and standardize the transfer process and reduce unnecessary friction without changing their core business practices.”
The partnership reflects a shared commitment to operational efficiency and compliance across the firearms ecosystem. Both companies expect the collaboration to support ongoing improvements to dealer workflows and transfer coordination over time.
FFL dealers are encouraged to review and manage their dealer profiles and transfer preferences through Master FFL.
This announcement is being distributed through industry news services. Any additional material information regarding the relationship will be communicated broadly through appropriate public channels
About GunBroker
GunBroker is the largest online marketplace dedicated to firearms, hunting, shooting and related products. Third-party sellers list items on the site and Federal and state laws govern the sale of firearms and other restricted items. Ownership policies and regulations are followed using licensed firearms dealers as transfer agents. Launched in 1999, GunBroker.com is an informative, secure and safe way to buy and sell firearms, ammunition, shooting accessories and outdoor gear online. GunBroker promotes responsible ownership of guns and firearms. For more information, visit: www.gunbroker.com.
About Master FFL
Master FFL is a firearms-industry SaaS platform providing FFL dealer data, compliance automation, and transfer workflow solutions for marketplaces, manufacturers, and retailers. Master FFL serves as a single source of truth for dealer verification, transfer routing, and regulated e-commerce operations across the firearms supply chain.
About Outdoor Holding Company
(formerly AMMO Inc.)
Outdoor Holding Company (NASDAQ: POWW) is the parent company of Outdoors Online, LLC, operator of GunBroker.com, the nation’s leading online marketplace for firearms and outdoor gear. Our technology-driven platform connects buyers and sellers through a secure, scalable and compliant digital ecosystem. With a focused strategy on marketplace innovation and long-term growth, Outdoor Holding Company is redefining how enthusiasts engage in outdoor and sporting commerce. For more information, visit www.outdoorholding.com.
GunBroker.com Contact:
Allen Forkner
Phone: (402) 672-7615
