January 28, 2026
GunBroker Seller Spotlight Sights on Success

GUNBROKER SELLER SPOTLIGHT: A Look Inside the GunBroker.com Marketplace | AMMO & GUN SUPPLY

GUNBROKER SELLER SPOTLIGHT: A Look Inside the GunBroker.com Marketplace | AMMO & GUN SUPPLY featured image

By Shirley Steffen

AMMO & GUN SUPPLY

Based in central New York, AMMO & GUN SUPPLY has become one of GunBroker.com’s top sellers by pairing world-class sourcing with exceptional customer service. Since 2009, they’ve built a reputation as one of the largest independent importers of collectible and surplus firearms, offering everything from fine European sporting guns to rare military pieces. Nearly 5,000 A+ ratings reflect the care they put into detailed listings, studio-quality photos, and fast, reliable shipping—making them a trusted favorite among serious collectors.

GUNBROKER.com: What is your seller name on GunBroker.com?

AMMO AND GUN SUPPLY:  AMMO AND GUN SUPPLY: AMMO AND GUN SUPPLY, see all of our active listings here.

GUNBROKER.com: Tell us about your business and where you are located?

AMMO AND GUN SUPPLY:  We are in the Finger Lakes region of central New York and operate out of our large commercial warehouse. All our business is conducted directly with clients online where we can reach the broadest market and offer unique items to a worldwide collector market.

GUNBROKER SELLER SPOTLIGHT: A Look Inside the GunBroker.com Marketplace | AMMO & GUN SUPPLY

GUNBROKER.com: How long have you been selling on the GunBroker.com platform?

AMMO AND GUN SUPPLY:  We have been active on GunBroker since 2009. Around 2019 we significantly expanded our listings and diversified our inventory, which helped accelerate our growth. Today, we’re proud to be recognized as a Top 100 Seller on GunBroker.

GUNBROKER.com: We understand you carry unique inventory. Can you tell us a bit about that?

AMMO AND GUN SUPPLY:  We import firearms from around the world and spend much of our time abroad sourcing unique and interesting pieces for our clients. Our specialty ranges from best-in-class English, Italian, and Spanish fine firearms to civilian-legal surplus military arms. We are one of the largest independent importers of collectible & surplus firearms in the United States. 

GUNBROKER.com: Do you feel that your strong customer service that you’ve worked so hard to obtain carries over to your online business?

AMMO AND GUN SUPPLY:  Absolutely! We spend many hours speaking with clients over the phone, often providing detailed verbal “condition reports” where we describe the firearm from butt to muzzle. We are approaching 5,000 feedback A+ ratings on GunBroker, and we are extremely grateful for the outstanding comments from our customers—many of whom buy almost exclusively from us on GunBroker. Don’t just take our word for it, please take a look at some of the amazing feedback we have received. 

GUNBROKER SELLER SPOTLIGHT: A Look Inside the GunBroker.com Marketplace | AMMO & GUN SUPPLY

SAMPLE FEEDBACKS FROM AMMO & GUN SUPPLY CLIENTS

Mongo45-70 – “Rarely have I been completely impressed with a seller to this level. The care in the packaging shows their level of service. Wonderful old weapon, accurately described and prompt shipment. First rate!”

GrifithsSAE As always, I was sent an impressive gun in less than a day that was well packed. I strongly recommend this seller.” “Ammo and Gun Supply are extremely professional and I’d buy from them anytime. Shipped within 12 hours of auction end. Treat customers with smaller orders like those who buy $30,000 guns. Thank you!”

Rhunton2Excellent seller – item shipped promptly and received well-packaged. Item in better condition than seen in online GB photos.”

Wolf-clan-man“Very decent O/U for the money and shipped super professionally. Thanks. AAA+++”

Dutch “Rifle shipped next day and arrived at FFL 2 days later. Pictures on listing captured rifle’s condition perfectly, matched by accuracy of description. Bid with the highest confidence!”

Kevinc61“I received what is now the finest shotgun I own. It arrived professionally packaged (the nicest shipping job I’ve seen outside a factory). And it is in exactly the condition it was represented to be.”

Jack1911“AAA+ Would buy from anytime. Communication was great and they shipped super fast. Gun was better than the pictures and price was priced right! Thank you.”

Bigalxxl Excellent transaction! Super Fast Shipping! This thing is better condition than described, very happy with it. Would Definitely buy from again with no hesitation! A+ All The Way, Thank You”

Skinny_salAmazing seller! They truly go above and beyond with excellent communication and outstanding customer support. Definitely bookmarked them as one of my new favorite sellers — thank you!”

GUNBROKER SELLER SPOTLIGHT: A Look Inside the GunBroker.com Marketplace | AMMO & GUN SUPPLY

GUNBROKER.com: We’ve heard excellent things about your customer service. Can you tell us what makes your CS so special?

AMMO AND GUN SUPPLY:  Our operations team prioritizes efficiency and communication. Auctions that are sold and paid for the same day typically ship out the next business day. We also designed and manufacture custom shotgun and rifle shipping boxes to ensure the best protection enroute.  Communication, proper packaging, and quick fulfillment are cornerstones of our customer service.

GUNBROKER.com: Do you have dedicated staff members who work on your GunBroker.com business on a regular basis?

AMMO AND GUN SUPPLY:  Yes, we have a dedicated team responsible for the informative listings, the extensive studio quality photography, and timely communication before and after each sale. They ensure accurate descriptions, quick processing, and secure packaging.

GUNBROKER.com: You sell through GunBroker’s sister auction house, Collector’s Elite. Can you explain that part of your business? What constitutes product deemed appropriate for Collector’s Elite auctions?

AMMO AND GUN SUPPLY:  The Collector’s Elite platform has been extremely successful for us. We list rare, unusual, or investment-grade firearms where the additional exposure and curated marketing offered by the Collector’s Elite team helps us reach high-end buyers. Past CEA offerings have included pieces such as an Italian-contract Colt Commander in 30 Luger, a Dornaus & Dixon Bren Ten, a Colt Anaconda First Edition, a Beretta Gallery 98FS, a Browning Auto-5 Custom Shop B3 Limited Edition, and many more.

GUNBROKER SELLER SPOTLIGHT: A Look Inside the GunBroker.com Marketplace | AMMO & GUN SUPPLY

GUNBROKER.com: How important are new technology releases and offerings to help grow your business and stay ahead of competitors?

AMMO AND GUN SUPPLY:  We stay current with GunBroker’s newest features and utilize them whenever they benefit our clients. Both the Collector’s Elite Auctions and our GunBroker Storefront have helped buyers easily discover the right firearm for their collection or needs.

GUNBROKER.com: Do members of the AMMO & GUN SUPPLY personally purchase or sell on GunBroker? Do they have tools they utilize such as Saved Search / Following Sellers /  Importance of giving and receiving feedback etc. that they find useful?

AMMO AND GUN SUPPLY:  Yes—our team actively uses GunBroker for personal purchases. We maintain roughly 15 saved searches and regularly browse new listings to keep track of unique and interesting items appearing on GB. We believe deeply in the importance of buying, selling, and leaving honest feedback. 

GUNBROKER SELLER SPOTLIGHT: A Look Inside the GunBroker.com Marketplace | AMMO & GUN SUPPLY

GUNBROKER.com: Do you feel that your business on GunBroker.com will continue to grow as you become more familiar with GunBroker.com New Technology Release Offerings you may not have utilized in the past but are now familiar with as well as stay in stride with new releases?

AMMO AND GUN SUPPLY:  Yes. We plan to continue scaling our presence on GunBroker and will adopt any new features that create a better experience for our customers. When we first started, we had only a handful of listings. Today, we aim to maintain 100+ active auctions in addition to over 200 fixed-price items. We’ve also seen tremendous success with the TAKE-A-SHOT feature, which empowers buyers to make reasonable offers on items they’re interested in. 

GUNBROKER.com: Do you have a range or ranges at your stores? If so, do you feel that it retains your customers? Are ranges a strong revenue stream for your business with training, and try it then buy it?

AMMO AND GUN SUPPLY:  We do not have an on-site range at our location. Living in central NY where we average 130” of snow a year makes it a real challenge for outside ranges!

If you’d like to see AMMO AND GUN SUPPLY’s store on GunBroker.com, visit, https://www.gunbroker.com/s/seller/ammo-and-gun-supply/