WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, is pleased to announce that its First Shots®program has posted new online resources for ranges and customers, including new promotional videos and Spanish-language instructional materials.
NSSF’s First Shots is an introductory and refresher program made available through host target-shooting ranges across the country. By providing educational experiences that are safe, fun and memorable, host ranges are having great success in attracting first-timers, further engaging new gun owners and in reactivating lapsed participants.
Ranges that host First Shots are encouraged to use a new 90-second customer-facing video to promote their classes to those who want to learn more about firearm ownership and target shooting, or those who want a refresher course on safely using firearms and how to enjoy the shooting sports. A 30-second promotional video is also available. Host ranges are encouraged to integrate the videos into their websites and share them on social media as part of their recruitment, retention, reactivation (R3) marketing and outreach efforts. The videos may also be downloaded from NSSF’s First Shots Host Resources Portal, here.
Ranges, firearm instructors and shooting sports organizations that want to know more about the First Shots program and the many benefits of being a First Shots host should watch the video available at NSSF.org/FirstShots.
Spanish-language materials are now available to ranges for use by Spanish-speaking customers enrolled in First Shots classes. “By creating these new First Shots resources, NSSF has responded to requests from its host ranges for educational materials to meet the demand they’re seeing from their growing base of Hispanic American customers,” said Zach Snow, Director, NSSF Membership Development. Ranges now have access to the Intro to Handgun slide deck in Spanish through the First Shots host portal and can request printed handbooks in Spanish for their future events.
NSSF research has shown that in 2021 alone, 40 percent of firearm retailers saw an increase of Hispanic Americans purchasing firearms.
“We’re thrilled to be able to partner with NSSF to offer Spanish First Shots classes to our customers,” said Tracy Fornwalt, owner of Morr Indoor Range & Training Center in Lancaster, Pennsylvania and Shoot Indoors in King of Prussia, Pennsylvania. “We plan to roll out these new resources to improve our customer experience in the coming months.”
NSSF provides First Shots hosts with all the program materials and promotional resources to help offset overall event expenses. Shooting ranges and firearm instructors can learn how to become a First Shots host here or by contacting Ann Gamauf at 203-426-1320, ext. 247.
Anyone interested in learning about firearm safety, range etiquette and the basic firearm fundamentals to get you on the firing line, find a First Shots seminar near you!
