If your customers love .22s—and most shooters do—the Rossi RS22 deserves a front-row spot in your inventory. Plinkers, new shooters, PCC fans and anyone looking for low-cost training already know the value of .22 LR. What they don’t expect is a semi-auto .22 pistol that behaves like a compact training platform at a fraction of the price of centerfire firearms. That’s exactly the sales niche the Rossi RS22 fills.
A .22 Pistol Customers Actually Want to Train With
While technically a pistol, the RS22 becomes a highly capable training tool when paired with a brace. The gun mimics many of the handling characteristics of modern compact carbines, making it a natural seller for:
- Budget-minded shooters wanting realistic practice without burning through 9mm
- New shooters who need a soft-shooting, unintimidating platform
- PCC and defensive gun owners who want close-quarters drills without range fatigue
- Recreational plinkers looking for something fun and different
For stores, that’s a broad customer base across demographics—something few rimfire pistols can claim.
Easy Setup, Easy Sales
On the range, the RS22 sets up quickly with common accessories. During testing, mounting a brace, optic and suppressor was fast and intuitive. This means it’s extremely easy for stores to bundle with:
- Braces
- Red dots
- Suppressors
- Lights/lasers
Attach a few accessories to an in-store demo gun, and customers immediately understand what it can do. The platform sells itself when handled.
A Rimfire That Supports Training Revenue
The RS22 thrives in common defensive and competitive drills. This includes standard drills, as well as room-clearing practice. It delivers the feel of a tactical trainer without the recoil, noise or ammo bill of a centerfire gun.
For retailers, this means you can pitch it as a:
- Low-cost training companion to a customer’s primary pistol or PCC
- Home range / backyard trainer
- Range rental option that’s cheap to operate
- Perfect youth instruction firearm for classes
Every sale can be paired with ammo, optics, braces and suppressors—raising your per-customer revenue.
Clear Upsell Opportunity: Magazines
The biggest improvement Rossi could make is offering better and higher-capacity magazines. For stores, this is notable because:
- Customers will want extra magazines
- Third-party interest or potential future mag updates create ongoing accessory sales
Features That Impress Customers
From a retailer’s perspective, the RS22 has several selling points staff can highlight:
- Clean 5-lb trigger
- AR-style handguard customers instantly recognize
- Rugged polymer frame
- Integrated rail for lights/lasers
- Secure brace attachment point
- Excellent handling characteristics for a rimfire pistol
Customers get a firearm that feels more expensive than it is.
Sales Positioning for Rossi RS22
The Rossi RS22 isn’t a championship rifle, and it’s not meant for small-game precision at long distances. It is a fun, affordable and surprisingly capable .22 trainer that fills multiple customer needs at once.It’s easy for stores to market because it’s easy for customers to enjoy.
Bottom line for retailers:
- It attracts new shooters
- It appeals to plinkers
- It sells accessories
- It generates add-on revenue
- It fills a unique niche between rimfire pistols and PCCs
For a budget-friendly firearm with this level of versatility, the Rossi RS22 is exactly the kind of product that helps gun stores move not just a gun—but a whole package.
