By Shirley Steffen
BRYANT RIDGE COMPANY
Andrew Lawhorn is the founder and owner of Bryant Ridge Company. His business journey has been built on passion, perseverance, and an unwavering commitment to family.
Andrew’s love for firearms began early, sparked by watching the legendary Matt Dillon wield a Colt Peacemaker on the classic TV show Gunsmoke. As a young boy sitting beside his father, Andrew was captivated by the iconic Colt revolver.
This early fascination only deepened as he grew older and began to develop a keen appreciation for the history and craftsmanship of firearms, particularly Colts.
GUNBROKER.COM: We understand that Bryant Ridge has a unique business where you acquire or consign inventory from different individuals and companies and offer full-service from time of acquisition of the inventory. Is there a regular flow of your business or do you go through periods where there’s tremendous inventory available to sell and other times inventory is a bit flat?
BRYANT RIDGE CO: Inventory flow is the backbone of our business. To do right by our consignors, we list as many items as possible every day—regardless of how full or scarce our shelves are. We feel extremely blessed that our shelves in the vault are never empty. There are no quotas or “predetermined number” of listings that are created each week. We simply get all we can to the market every single day. This ensures maximum exposure and the fastest path to market for every consigned piece.
GUNBROKER.COM: Bryant Ridge has been selling on GunBroker.com since 2012. You’ve seen big changes in your business as well as a decade and a half of changes on the GunBroker.com platform. How important is GunBroker.com to Bryant Ridge’s business?
BRYANT RIDGE CO: GunBroker is very important to Bryant Ridge Co. and our customers. GunBroker.com is the world’s largest selling platform for firearms. To be a top 10 seller for 5 consecutive years, “and a top 25 seller for the 5 years before that,” on the world’s largest firearm selling platform is a humbling achievement in itself.
GUNBROKER.COM: Do you work strictly off a consignment model, or do you also buy inventory depending on each transaction?
BRYANT RIDGE CO: Here at Bryant Ridge Co., we put each customer’s needs first. We offer both firearm purchases and full-service consignment, and we’ll help each customer choose the option that aligns with his or her timeline, payout expectations, and comfort level—no pressure, just clear guidance.
GUNBROKER.COM: We understand that Bryant Ridge can offer customers that agree to have Bryant Ridge sell their firearms on GunBroker.com, transportation. Is it accurate that you will travel to someone’s home or business to pick up firearms as part of your program?
BRYANT RIDGE CO: We have two full-time professional drivers on the road, dedicated to safely picking up collections from our customers. One advantage of operating in a small, rural community is that we know a person’s reputation and character long before they join our team. Our drivers undergo recurring background checks and are known for their integrity and professionalism in our community. We love getting to know our customers and guiding them through the process—from documenting each firearm and preparing it for transport to carefully organizing what will be consigned. It’s common for us to spend 2–3 days on site helping clients sort, document, and pack their collections for market.
GUNBROKER.COM: We understand Bryant Ridge has built your firearms business on strong customer service. You offer your customers, whom you secure your inventory to sell on GunBroker.com, white-glove service. How important is strong customer service to your business?
BRYANT RIDGE CO: At Bryant Ridge Co., our service team isn’t just staff—they’re family. Every customer deserves clear communication, prompt answers, and real follow-through. Our business model is built on trust: buyers who send payments of several thousand dollars for an item they haven’t held, and consignors who entrust the care to us with their high-value items. We honor that trust with 100% dedication before, during, and after the sale. As we say, “Trust is the hardest thing to acquire—but the easiest thing to lose.”
GUNBROKER.COM: When you receive products to sell on GunBroker.com, each require a deep dive into history so that descriptions in listings for each product are strong. Your team must a lot of time into each firearm you list. Can you tell us how important that is to your business?
BRYANT RIDGE CO: An excellent research team is essential. Our dedicated research team evaluates every single item to produce detailed, accurate descriptions. We combine manufacturer references, historical resources, and the owner’s knowledge, then cross-check everything so the information we publish is precise and reliable.
GUNBROKER.COM: You’re known for the blue background photographed under each product. Can you tell us a little bit about how that was established?
BRYANT RIDGE CO: Our signature blue is a nod to our Kentucky roots—and yes, to our love for Wildcat College basketball. Beyond pride, it’s practical: the blue backdrop cleanly contrasts with blued steel, stainless finishes, and walnut stocks, helping every detail photograph clearly. Over time, it’s become part of the Bryant Ridge look—instantly recognizable and uniquely ours.
GUNBROKER.COM: Do you have dedicated staff members who work on your GunBroker.com business on a regular basis?
BRYANT RIDGE CO: Yes, we have numerous team members who primarily focus on our GunBroker account.
GUNBROKER.COM: How important are new releases and strong technology on GunBroker.com to help grow your business and stay ahead of competitors? And, do you feel that your business on GunBroker.com grows as GunBroker.com offers new tools for sellers?
BRYANT RIDGE CO: We embrace change on GunBroker. While a new feature or rollout can bring a short learning curve, the platform’s updates consistently make selling more efficient and effective. In our experience, those improvements quickly prove themselves—in visibility, buyer experience, and sales velocity.
GUNBROKER.COM: What differentiates Bryant Ridge Co. from other sellers?
BRYANT RIDGE CO: At Bryant Ridge Co., we’ve built our reputation on consistently delivering unmatched value and service. Here’s why we’re the top choice for firearm sales:
- We get you more money—period. Our proven process takes all the work out of selling your firearm for you and will ensure that you receive top dollar for your firearms every time.
- Custom, legally binding contract. Each agreement is tailored to your needs, protecting your rights and wishes throughout the entire process.
- Faster payouts than anyone else. Unlike others, we don’t use your money for weeks after the completion of the sale.
- Real-time tracking software. Stay informed every step of the way with our live system that shows exactly where your items are in our sales process.
- Verified insurance coverage. We don’t just say that we have insurance. We provide documented proof of FULL insurance—both in-house and in transit—so your firearms are 100% protected.
- Hassle-free process. We’ve simplified our consignment process so much that anyone from any walk of life can easily do it.
- Unmatched customer support. Our knowledgeable staff is available by phone or email, including an after-hours line, to ensure you’re always taken care of.
- We come to you. For convenience and peace of mind, we’ll gladly travel to pick up your firearms.
To learn even more about Bryant Ridge, please visit their story here: https://bryantridge.com/our-story
See Bryant Ridge Co’s store on GunBroker.com: https://www.gunbroker.com/s/seller/bryant-ridge-co/
