Used handguns continue to be one of the most profitable and practical segments of inventory for dealers. While new models grab attention with modern features and optics-ready slides, many customers walk in looking for dependable, affordable handguns—especially first-time buyers or those on a budget.
Well-maintained used firearms, particularly classic full-size models like the Ruger P89, can fill this gap with confidence and value. These guns may not carry the latest design trends, but they often exceed expectations in reliability, performance and longevity.
The Ruger P89: A Case Study in Practical Utility
The Ruger P89 exemplifies what makes used handguns attractive. Originally designed in response to U.S. military pistol trials in the 1980s, the P89 was built on Ruger’s reputation for casting strong, affordable frames. While it never secured a military contract, it did gain a loyal following among civilians and law enforcement for its durability and function.
On the range, the P89 consistently performs:
- Accuracy: Capable of consistent groups with standard 9mm ammunition.
- Control: Heavier weight reduces felt recoil, aiding in faster follow-up shots.
- Reliability: Proven to cycle a wide variety of ammunition types without malfunctions.
This performance makes the P89 ideal for customers seeking a full-size pistol for defense, training or range use without the higher price of newer models.
Talking Points
When working with customers considering a used pistol, highlight the following:
- Proven performance – Many used pistols have long-established reputations for reliability.
- High value at a lower cost – Used models often offer similar functionality as new guns for hundreds less.
- Built to last – Older models, especially all-metal designs like the P89, are frequently more robust than many modern polymer-framed guns.
Educating customers on these benefits helps overcome hesitations about buying used and builds trust in the shop’s expertise.
Dealer Advantages
Used handguns offer several strategic advantages for dealers:
- Higher Profit Margins – Used guns can often be purchased at favorable prices and resold at competitive retail, with solid markup.
- Increased Foot Traffic – Budget-friendly options appeal to new shooters, collectors and bargain hunters alike.
- Unique Selection – Unlike new inventory, used guns often include out-of-production models that can’t be found elsewhere.
Stocking a variety of used pistols, including legacy brands and designs like the P89, broadens appeal and differentiates a shop from big-box competitors.
Features That Still Matter
Despite being out of production since 2013, the Ruger P89 continues to hold value:
- 16-round capacity – Competitive with today’s full-size options
- Ambidextrous controls – A standout feature, especially in its era
- Metal frame – Adds durability and manages recoil
- Smooth operation – Both double-action and single-action trigger pulls are functional and reliable, despite some take-up in SA
While the sights may be dated by today’s standards, they remain effective and can be upgraded. The trigger is serviceable—long in DA, with some slack in SA—but smooth in both.
Pricing and Market Position
Originally priced under $500 when new, the Ruger P89 now typically sells in the $200–$300 range, depending on condition and accessories. At this price point, it delivers significant value:
- Ideal as a first handgun or backup
- Suitable for glovebox or home defense
- Trusted platform for general use
Positioning pistols like the P89 as practical, no-frills tools resonates well with customers who prioritize function over fashion.
Used Guns Are Smart Business
Used handguns like the Ruger P89 are more than just budget options—they’re opportunities. For the dealer, they offer solid margins, customer education moments and a competitive edge. For the buyer, they provide proven performance, reliability and value.
Whether it’s a Ruger, a classic Smith & Wesson or a Gen 3 GLOCK, knowing how to frame the benefits of used firearms helps move inventory and build customer trust.
