NSSF Hispanic Market Report Now Available
Photo courtesy of NSSF NEWTOWN, Conn.—Recognizing the importance of the Hispanic market to the future of target shooting and hunting,
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Why Conversation Is The First Step To Conversion
By Brandon from Concealed Nation
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Innovation with CrossBreed
In the last several years we have seen a surge of people choosing to conceal and live the armed lifestyle.
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USCCA Offers Protection, Insurance, and Peace of Mind
The United States Concealed Carry Association (USCCA) is considered the nation’s leading concealed carry resource. Tim Schmidt, founder and publisher of
Marketplace Intelligence
Conceal & Carry Permits Rise, While Murder Rates Drop
Murder rates have fallen as the percentage of the adult population with concealed carry handgun permits has increased, according to
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Urge Your Customers to Help Prevent Wildfires
Photo courtesy of NSSF Throughout the parched American West, the potential for wildfires is high. Summer has yet to arrive
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Ethnic Targeted Marketing: Do We Really Need It?
(photo © National Shooting Sports Foundation, Inc.) by David Burgos (presented courtesy of Millward Brown) That is the question marketers
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Gun Ownership Up, Gun Crime Down Trend Continues
The trend for increased firearms sales (particularly for personal defense, home defense, and concealed carry) continues to rise among all
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Major Opportunities in Minority Markets
The recent National Shooting Sports Foundation Industry Summit in Savannah, Georgia focused on the theme of diversity. For presentation at
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Project ChildSafe Tops 1,100 Supporter Organizations
NEWTOWN, Conn. — The National Shooting Sports Foundation (NSSF), trade association for the firearms industry, announced as of May 29